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#adtech

5 posts5 participants0 posts today
Ashish Varghese Thomas

Marketers are facing a major shift. The death of the third-party cookie isn't a threat; it's a massive opportunity to build stronger, more ethical connections with your audience. My new article shows how to pivot to a strategy focused on robust first-party data, building brand trust, and modern contextual targeting. It is the future of digital marketing.

Read the article:

ashishvarghesethomas.wordpress

Digital Marketing Insights · Cookieless Future: Marketing Shifts & PrivacyCookieless digital marketing: Privacy-driven. Success on first-party data, contextual targeting, consent, brand building. Marketers: adapt, build trust.
#DigitalMarketing#Marketing#Privacy
Infoblox Threat Intel

After three years of relentless tracking, we’ve published a [paper](blogs.infoblox.com/threat-inte) that, for the first time, exposes the true identities behind VexTrio. This research connects real names to the various companies that form the VexTrio ecosystem. It begins with the origin story—how a group of Italians launched a successful spam and dating business. Over time, VexTrio expanded its operations into malicious adtech and online scams. For over a decade, the group employed deceptive tactics to defraud countless innocent internet users. These illegitimate gains funded the extravagant lifestyles of VexTrio’s key figures—who, despite increasing scrutiny, have yet to be fully stopped.

We’re deeply grateful to all the contributors who helped us reach this research milestone, especially @rmceoin and Tord from [Qurium](qurium.org/).

Infoblox Blog · VexTrio Unveiled: Inside the Notorious Scam EnterpriseWe expose adtech operators who partner with malware threat actors to commit digital fraud on a global scale through their affiliate advertising networks.
#dns#threatintel#threatintelligence
Continued thread
Open Risk

But a deep analysis of the economics, the challenges of collaborative hosting at different societal levels etc. is kinda moot.

The reason we have the current dystopia is that big #adtech managed to coopt, bribe or intimidate everybody that #dataprivacy does not matter.

Which is patently false and a dead-end even with the rules of current economics. You can't have a couple digital panopticons controlling the totality of society's information flows. Its an absurdity we should not rationalize.

Gytis Repečka

I subscribe to newspaper not because I prefer reading paper version - it is because ad tech and survelliance capitalism made internet unbearable, therefore I do not subscribe to any online one 📰

It is not ok to put tracking pixels, capture location and calculate where and for how long my screen is focused at. It's not ok to broker peronal private data to "target" more ads towards me. And it is definitely not ok to build browsers that are intended to maximize tracking with different initiatives tried to be pushed as "standards". Screw content algorithms that restricts me from reading full comment feed supposedly giving me only the "relevant" ones.

Big techs think they can ignore EU GDPR because, you know, they are bringing "innovation". Screw that. That is not innovation - that is unethical business that should be declared illegal :blobcatgooglytrash:

#adtech#tracking#web
Infoblox Threat Intel

Like CEOs at Coldplay concerts, we keep finding malicious adtech hiding behind well-known advertising brands. While these platforms may appear credible, they allow malicious actors access to their platform, and profit from their successes.

Our posts often focus on adtech operators because they are the ones who manage the infrastructure. But they are not the only ones profiting from this business. Affiliates play a big role by driving traffic (aka visitors) to the adtech platform (TDS).

Malicious affiliates do this by tricking visitors into clicking hidden links or manipulating pages to redirect them automatically. They are so good at it that they generate a profit just due to the sheer volume of traffic they drive into the platform.

Legitimate affiliates do this by posting what they believe to be normal ads on their web pages, tempted by promises of big rewards. Unfortunately for them, this is rarely the reality, and there are many reports of affiliates being underpaid or not paid at all. Additionally, affiliates risk damaging their own brand image – no one wants their legitimate website redirecting to malware, right?

As a user, regardless of how you find yourself diverted into a malicious TDS, if you happen to fit the profile then you face the risk of being sent to a malicious landing page. Scams, disinformation, malware…you name it.

As there are many players involved in this scheme, we’ve created an infographic that highlights who they are and how they fit into the malicious adtech landscape.

Have you come across any of these shady platforms or, worse, been lured into becoming part of the scheme? Let us know!

#dns#threatintel#threatintelligence
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