Meta advertising experts warn inflated ROAS misleads marketers https://ppc.land/meta-advertising-experts-warn-inflated-roas-misleads-marketers/ #MetaAdvertising #DigitalMarketing #ROAS #MarketingStrategy #Attribution

LinkedIn launches frequency capping for brand awareness campaigns https://ppc.land/linkedin-launches-frequency-capping-for-brand-awareness-campaigns/ #LinkedIn #DigitalMarketing #BrandAwareness #Advertising #MarketingStrategy

Automattic's marketing problem highlighted by industry veteran https://ppc.land/automattics-marketing-problem-highlighted-by-industry-veteran/ #Marketing #MarketingStrategy #ProductPromotion #DigitalMarketing #BusinessGrowth

Gen Z buys 5x more from in-store audio ads than Baby Boomers https://ppc.land/gen-z-buys-5x-more-from-in-store-audio-ads-than-baby-boomers/ #GenZ #BabyBoomers #RetailAdvertising #AudioAds #MarketingStrategy

Google expert warns against premature campaign evaluation pitfalls https://ppc.land/google-expert-warns-against-premature-campaign-evaluation-pitfalls/ #GoogleAds #DigitalMarketing #PPC #Advertising #MarketingStrategy

ICYMI: Google Ads API delays mandatory conversion environment field until September https://ppc.land/google-ads-api-delays-mandatory-conversion-environment-field-until-september/ #GoogleAds #DigitalMarketing #PPC #Advertising #MarketingStrategy

Meta launches enhanced marketing messages on Messenger for business customer retention https://ppc.land/meta-launches-enhanced-marketing-messages-on-messenger-for-business-customer-retention/ #Meta #MessengerMarketing #CustomerRetention #BusinessGrowth #MarketingStrategy

Meta launches enhanced marketing messages on Messenger for business customer retention: Meta introduces new promotional messaging solution to help businesses re-engage subscribers across 21 countries while expanding developer access globally. https://ppc.land/meta-launches-enhanced-marketing-messages-on-messenger-for-business-customer-retention/ #Meta #MessengerMarketing #CustomerRetention #BusinessGrowth #MarketingStrategy

ICYMI: Digital audio measurement gains standardized approach to solve investment gap https://ppc.land/digital-audio-measurement-gains-standardized-approach-to-solve-investment-gap/ #DigitalAudio #AudioMeasurement #Advertising #MarketingStrategy #AudioAdvertising

Marketing consultant unveils four-layer SEO framework for 2025 visibility https://ppc.land/marketing-consultant-unveils-four-layer-seo-framework-for-2025-visibility/ #SEO #DigitalMarketing #AIO #SXO #MarketingStrategy

ICYMI: Google Ads tests compact segment dropdown menu in advertiser console https://ppc.land/google-ads-tests-compact-segment-dropdown-menu-in-advertiser-console/ #GoogleAds #DigitalMarketing #PPC #Advertising #MarketingStrategy

Watch Listen Subscribe wherever you get podcasts or here>> https://zurl.co/5D4EE

Being the leader in your industry sector doesn’t guarantee the future. On this episode of The Reboot Chronicles Show we have a sit down with Wayne Levings, a CEO, Chief Client Officer, and Executive Committee Member at Kantar, to learn from one of the biggest reboots of our decade.

SocialPilot reveals TikTok strategy insights from 1.5M posts: Optimal posting frequency, caption length, and hashtag strategies for maximum engagement and visibility. #TikTok #MarketingStrategy

ICYMI: TikTok's GMV Max ROI guarantee: advertiser protection or platform control? https://ppc.land/tiktoks-gmv-max-roi-guarantee-advertiser-protection-or-platform-control/ #TikTok #Advertising #DigitalMarketing #ROI #MarketingStrategy

ICYMI: TikTok's GMV Max ROI guarantee: advertiser protection or platform control? https://ppc.land/tiktoks-gmv-max-roi-guarantee-advertiser-protection-or-platform-control/ #TikTok #Advertising #MarketingStrategy #DigitalMarketing #AutomatedAdvertising

ICYMI: TikTok's GMV Max ROI guarantee: advertiser protection or platform control?: Examining whether automated advertising solutions truly benefit advertisers or consolidate platform power. https://ppc.land/tiktoks-gmv-max-roi-guarantee-advertiser-protection-or-platform-control/ #TikTok #Advertising #MarketingStrategy #DigitalMarketing #AutomatedAdvertising

ICYMI: UK broadcasters plan unified self-service TV advertising marketplace https://ppc.land/uk-broadcasters-plan-unified-self-service-tv-advertising-marketplace/ #TVAdvertising #UKMedia #SmallBusiness #Broadcasting #MarketingStrategy

ICYMI: AI search visitors worth 4.4x more than traditional organic traffic https://ppc.land/ai-search-visitors-worth-4-4x-more-than-traditional-organic-traffic/ #AI #SearchTraffic #OrganicTraffic #DigitalMarketing #MarketingStrategy

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Discover the power of social media strategy! Understand your audience, create engaging content, and measure your success. Consistency is key! Let’s elevate your brand online! #SocialMedia #MarketingStrategy #BrandGrowth #Engagement

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via Robert Johnson's favorite articles on Inoreader https://ift.tt/Ggh6vjZ

June 11, 2025 at 08:56PM

ICYMI: AI-powered search transforms advertising landscape https://ppc.land/ai-powered-search-transforms-advertising-landscape/ #AIPowered #DigitalMarketing #ConversationalSearch #Advertising #MarketingStrategy