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Resistance can be as simple as using certain terms:
"online video" instead of "YouTube video".
"online search" instead of "Google Search" (or "do a search" instead of "google it".)
"music playlist" instead of "Spotify playlist".
Do not give these company any free advertising by using their names.
Do not make them the default term for something.
[???] instead of "podcast"
@helgenug I was part of the community that created the term podcast. It did not come from a company and does not describe a product. (That said, I have heard “netcast”.)
@rasterweb
AFAIK the term podcast derived from apple's iPod...
@helgenug While the term references Apple's iPod, it came from the community, not from Apple.
Good info on the terms, attempts to trademark it, and Apple's view.
