#WritingCommunity, a thread of long posts about Pinterest and book marketing.
Having read at least three different sources suggest Pinterest as a book marketing medium due to it being fast-growing and an effective visual search engine (not sure if Pinterest itself is pushing this or if they’re all picking it up from central source), I reactivated my old account to give it a try.
Long post: to save you time, I haven’t been trying it long enough or skilfully enough to provide a definitive answer on its usefulness :) But here are some comments on how it’s gone so far.
Firstly, I quickly remembered why I stopped using Pinterest and few years back - it is *extremely* algorithm-driven and *extremely* ad-riddled. When they demanded a birthdate, it was the final straw (though it’s unverified, so I gave them a fake one upon my return). Very many things need turning off in the Privacy settings, including AI training.
I began by following advice to start a new business account with only boards relating to my books but it felt too uncomfortably inauthentic for me, and also advised scheduling a month’s worth of pins, several a day, to please the algorithm, which was too much (probably better for non-fic authors though).
So I ended up deleting it and just using my existing personal account, pinning something of my own a few times a week, but others’ pins more often.
This, of course, means I have no metrics, which is why this is not a particularly useful post if you’re wondering if it’s worth trying. All I can really say is that my slow upward sales trend continues, and it may be slightly less slow since I started on Pinterest 6 weeks ago.
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